Cold Traffic Welcome Sequence
Your doomscrolling, your doomscrolling…annnd you get served an ad about real estate investing that’s intriguing. So you give it your info and watch a YT-style VSL for about 30 seconds. But then you gotta catch the train, so that’s that.
But it’s not. Because we’ve got your email address and we’re gonna teach you why Pace Morby’s creative financing skills are exactly the ones you need to break free from your 9 to 5.
With this “Choose Your Own Adventure” campaign, we sent over 175,000 people (and counting) through a nine email nurture sequence. The results? 40% open rate, 8% clicks, and over a thousand booked calls.
AC Email (To Existing List)
Subject Line: I only know three things about [FULL NAME].
Preview Text: And NONE of them are all that interesting…….
Even though you trust me to be in your inbox (I'm honored), And even though I tell you a LOT of things about me (I'm also shameless)…
I really only know three things about you, [FIRST NAME]:
Your name (see above)
That you're interested in real estate (i.e. you're obviously intelligent)
And you want to make money (scratch that–brilliant)
Now don't get me wrong–these are great things to know.
Problem is, I really have no idea where you're at in your real estate journey today…
Which means, I don't know what I could give you that would MOST benefit you NOW.
Are you completely new to real estate and need me to break down the basics? Are you an entrepreneur who's looking for innovative ways to invest your money? Are you a seasoned real estate pro who doesn't need anything but technical gold from me?
I seriously have no idea.
And it's been bothering me for WEEKS.
But last night I had a groundbreaking realization….
….I could literally just ask you.
So, [FIRST NAME]...
Where are you in your real estate journey? (Click the link that best describes you.)
Certified Newbie: ZERO Deals done, ZERO real estate experience…. but lots of enthusiasm! Put me in coach!
Jeff Bezos type here 👋: I've owned and/operated businesses in the past, and now I'm just looking for a way to hide my money from the IRS…Kidding. Sort of.
Licensed to Kill (I mean…. Sell homes): I'm an agent, real estate investor or broker and I definitely know my way around an MLS listing ;)
Depending on which link you click, I'll send you a free resource I think would help you most, And then from there will only send you content that applies to your situation.
NOTE: If you don't click any of the above links, I'll assume you don't want any more emails from me…
And I'll take you off my list.
So if you DO want curated emails specific to your journey, be sure to click a link above.
Chat soon?
Pace
P.S. if you're one of those click-happy millennial types that just HAS to know what's behind EVERY door, And your impulse control is on the verge of failing you, Just know….
You're gonna get like 3x the emails from me if you click multiple links.
So do us both a favor and just 👏 click 👏 ONE 👏
(Thanks.)
Pace
Money Bee Email
(To People Who Came to CYA Through MB Challenge)
Subject Line: Congrats on completing the Money Bee Challenge!
Preview Text: So..........ugh....what are you gonna do now?!
Congrats on finishing the Money Bee challenge, [FIRST NAME]!
Now, I know we just had a couple of awesome days with each other, But I realized last night…
I really only know three things about you:
Your name (see above)
That you're interested in real estate (i.e. you're obviously intelligent)
And you want to make money (scratch that–brilliant)
Now don't get me wrong–these are great things to know.
The issue is I have a bunch of free trainings I want to send you, Only I have no idea what would ACTUALLY be helpful….
Cause idk where you're at RIGHT NOW.
Are you completely new to real estate and need me to break down the basics? Are you an entrepreneur who's looking for innovative ways to invest your money? Are you a seasoned real estate pro who doesn't need anything but technical gold from me?
I seriously have no idea.
But then I had a groundbreaking realization….
….I could literally just ask you.
So, [FIRST NAME]...
Where are you in your real estate journey? (Click the link that best describes you.)
Certified Newbie: ZERO Deals done, ZERO real estate experience…. but lots of enthusiasm! Put me in coach!
Jeff Bezos type here 👋: I've owned and/operated businesses in the past, and now I'm just looking for a way to hide my money from the IRS…Kidding. Sort of.
Licensed to Kill (I mean…. Sell homes): I'm an agent, real estate investor, or broker and I definitely know my way around an MLS listing ;)
Depending on which link you click, I'll send you a free resource I think would help you most, And then from there will only send you content that applies to your situation.
Pace
P.S. if you're one of those click-happy millennial types that just HAS to know what's behind EVERY door, And your impulse control is on the verge of failing you, Just know….
You're gonna get like 3x the emails from me if you click multiple links.
So do us both a favor and just 👏 click 👏 ONE 👏
(Thanks.)
Last Chance Email (CYA Final Call)
Subject Line: You have 48 hours 🔪
Preview Text: Woah woah how did that knife get there??
Hey 👋 it's Pace. Again.
Did your mouse run away… Or you just playing hard to get?
Look, I get it—life happens.
Which is why I wanna give you one final chance….
Where are you at in your real estate journey, {name}????
Certified Newbie: ZERO Deals done, ZERO real estate experience…. but lots of enthusiasm! Put me in coach!
Jeff Bezos type here 👋: I've owned and/operated businesses in the past, and now I'm just looking for a way to hide my money from the IRS…Kidding. Sort of.
Licensed to Kill (I mean…. Sell homes): I'm an agent, real estate investor or broker and I definitely know my way around an MLS listing ;)
REMINDER: I'm trying to send you custom resources to help you level up your real estate game. But in order to do that, I need to know where you are today.
If you don't click one of these links, I'm gonna have to assume the worst….
You hate me. You're secretly hoping I choke during my next speaking event, And worst of all… You want to be cut off from my email list…
sobs
(but friends forever right? RIGHT???)
So I'm giving you 48 hours to click one of the links.
Or else…
🔪
-Pace
P.S. If you have regrets, you can always resubscribe later 😉
Email 1: REA/REI Deliver Resource (Seller Spells)
Subject Line: Here's your free eBook
Preview Text:
I made you a promise [FIRST NAME].
Namely: to deliver you some seriously awesome sh*t.
So today….
I'm giving you a behind-the-curtain look on how I handle even the most UNRULY sellers…
Every. Single. Day.
This has been a favorite in my community for over two years now.
I call it:
drumroll pleeeeeease
Seller Spells.
But hold up!!!
Before you run off half-cocked with this proverbial gold-mine…
I wanna give you a brief explanation for how to read this little book.
IMPORTANT: For every seller objection addressed via text, There's also an accompanying video of me breaking down how to soothe that objection.
That way you can see the magic in real-world applications, and use them yourself.
Ok that's all.
Happy reading!
Click here to grab your copy of Seller Spells.
I hope you enjoy it.
Pace
P.S. Speaking of magic….uh…
Fair warning here, I'm dressed as a wizard in the videos.
(And not even a good one. Lol.)
Blame my creative director–he said we had to stay "in theme".
🤦
Email 2: Creative Financing Explained
Subject Line: If you watch this your head will hurt…
Preview Text: But, like, in the best way.
You're already an expert in this industry, [FIRST NAME].
So I know, that you know…
The second you (or your buyer) darken a bank's doors and ask for a loan…
It's like you're saying:
"Strip search me, PLEASE. And do it slowly 😈."
Because you and I both know, before they lend you a dime…
That bank will want your tax returns… Your pay stubs… Your credit reports… Your renting history.
They might as well ask for your voting records and sexual orientation while they're at it!
But you don't have to put up with that.
You can kick @ss and take names as a real estate investor WITHOUT cash, credit, or credentials.
(No seriously.)
When I did my first creative finance deal…
I had like $12 dollars in my bank account… I had no pay stubs… And my credit was locked down like a maiden's chastity belt.
(Yeah, I went there.)
Today though, I own something in the ballpark of $150M in assets…
And each home, apartment building, RV park–you name it…
Was acquired sans harassment.
And my secret weapon, [NAME]?
It's called CREATIVE FINANCING…
And even though it's been around since before the founding fathers, I know they didn't teach you this when you got your real estate license.
So, in the spirit of TLDR…
Let me get you up to speed. Fast.
Here's an 8-minute video that breaks down what Creative Finance is in ridiculously simple terms.
Click here for the 8 minute download that will change the way you transact deals for good
And afterwards, if your head hurts from having your mind blown,
That's a good thing, isn't it?
Pace
Email 3: Kidnapping the QT Guy
Subject Line: BREAKING: Local QT worker kidnapped while running trash
Preview Text: (It was me) 👋
I don't always kidnap strangers for likes, [FIRST NAME]...
But when I do…
Usually it's random workers from the best gas station franchise in the world.
(That's QT for you unlearned folks.)
Okay, a little context for this…
I was getting a soda at the local QwikTrip, When this RANDO employee saw me and called out my name.
Turns out, he subscribes to my YouTube channel. And had just purchased some real estate…
But unfortunately he didn't know creative finance which could have saved him a lot of money.
So naturally, I decided to kidnap him.
(Duh.)
What unfolds next is our impromptu (very legal) meetup after his shift was over.
And what we covered in 25 minutes was one of the cleanest explanations of seller financing I've ever recorded…
Where I break down how I make $6,300/month using this one business tactic.
Disclaimer: This is not ransom money—that's a one-time thing. And I ONLY work with passive recurring revenue.
See for yourself.
Tap here for 25 minutes of mind-blowing Sharpee marker action.
I'll see ya on the flipside,
Pace "Don't sniff the markers" Morby
Email 4: Agent Masterclass
Subject Line: Here's your $5,000 Creative Financing masterclass…
Preview Text: For FREE
PSA: If you're NOT an agent, this training is not for you.
On paper.
Truth is, regardless if you're an agent or an investor, [FIRST NAME]...
This four hour training I'm about to give you is critical.
So a little backstory, I guess:
Awhile ago I gathered like thirty traditionally licensed real estate agents in a room,
Then asked my personal attorney and one of my best escrow officers to explain to them not only why creative finance is legal…
But also why it could be the BEST THING they ever do for their business.
I mean think about it:
There are 1.2 million homes underwater in the market right now.
And the only people who are able to make money on them…
(And more importantly–save these people from foreclosure)
Are the people who use creative finance.
Thus, a four-hour, disgustingly in-depth masterclass on creative financing for agents was born.
(It's glorious, if I do say so myself.)
Click here to learn the greatest (legal) hack for making money
Check it out–you won't regret it.
-Pace
Email 5: Community is Everything
Subject Line: This is my "Why"
Preview Text: What's yours?
Subject Line Alt: Have you ever figured out what your "why" is?
Preview Text Alt: Took me a long time, but here's mine.
I talk about real estate…
A LOT.
But today I want to talk to you about something even more important to me than real estate:
My community.
Now, I could talk for the next ten years about how incredible it is:
How they help each other do deals and make money. How so many members have become lifelong friends and built businesses together. How our entire mission is to be go-givers and change lives.
But really, [FIRST NAME]…
I think members of the community will do a better job explaining it.
So check out what a few of them have to say about how the community has changed their lives.
Here's the thing–
It's so much more than just a bunch of real estate investors in a Facebook group–
The SubTo community is a lifestyle.
I actively take time every single week to do cool sh*t with them…
….That has NOTHING to do with our business.
For example:
I recently took fifteen people to a private airport hangar and gave them the chance to fly a plane for the first time.
(Spoiler alert: they all crushed it 😎)
And by the way–
If you're nervous about this whole creative finance thing being overwhelming…
Just know that every single new member of my community is paired with a member success advisor.
They'll hold your hand through the mentorship, Answer any questions you have about the course or community, And check up on you consistently for your first couple months.
These guys are the real MVPs of the ENTIRE program.
They're the ones making sure you're on the golden path to real estate success.
Wanna meet one of 'em right now?
This is [MSA name], one of our top SubTo MSAs, walking you through his/her favorite parts of the course :
Okay, okay.
I'll shut up about my community…
For now.
But seriously–I KNOW there's no other community like us on earth.
Pace
Email 5a: Trigger
Subject Line: Because you clicked…
Hey [FIRST NAME],
I saw you watched the video…
And just thought I'd offer you a spot to be in the community.
(You know–so you can be in the next community video 😉)
Click here to become famous in the SubTo community
Can't wait to have you.
-Pace
Email 6: Due on Sale Content
Subject Line: They call me "Lord of the Deals"
Preview Text: Only in my dreams, but STILL
Subject Line Alt: This has a 99.9% chance of not ruining your life
Preview Text Alt: (But it still could. Lol.)
Listen, [FIRST NAME],
If you're not already concerned about the due-on-sale clause with creative financing…
Mmmm….you should be.
(But you should really only be about… 0.1% scared.)
Look, in all my years of investing, it's only happened to me 5-ish times–
But if it does happen, believe me your 🍑will pucker.
And you need to be prepared for that.
So in the interest of saving your underpants,
Meander on over and see for yourself EXACTLY how my team handles the due-on-sale clause, How likely it is to happen to you, And a number of other things people new to creative financing need to know.
Click here for the secret to UN-clenching those cheeks (and dealing with scary bank sh*t)
-Pace
P.S. If you wanna skip the hubbaloo, jump to 9:28–that's when I talk about the clause.
But really…you should watch the whole thing. A lot of good info you don't want to miss.
Email 7: Pace Humanizing Story, Plug YT Vid
Subject Line: Why we almost named our daughter "AMEX" …
Preview Text: And why getting your @$$ kicked financially, might be the best thing that ever happens to you.
"Yeah, Pace, but the success you've had is only possible because you're YOU."
I get this comment a lot, [NAME]...
And you know what it tells me?
It tells me that the person who said it doesn't actually know my story.
Because the truth is…
Five years ago, I lost every penny I had.
And I mean EVERY penny.
Because I was a sucker.
And to make things even worse…
The day I lost it all was also the day my daughter was born… 👶
Which is why I had to pay for her birth (e.g. hospital bills) with my credit card. 💳
So, yeah, [NAME],
I'm NOT exceptional.
And I wasn't born with some innate talent that you can't learn…
I've just found an approach to real estate investing that actually works…
And I want to show you how it saved my family,
…While growing my portfolio to over 1,500 doors (excluding the two multimillion dollar homes I live in).
Tap here to see how I saved my family, built an empire, and canceled my debt
Don't write yourself off, [NAME]...
EVER.
Pace
